Description
In this period when people need to take care of one another's health, staying at home, virtual contact by videoconference has been a frequent solution. Work meetings, birthday parties and happy hours take place with the cameras on. And even with the cars parked in the garages, Ford wants to bring individuals together during social distancing, making virtual gatherings more fun. Following this idea, the manufacturer has just launched the Fun Meetings Backgrounds project: a series of animated backgrounds for people to customize their videos. Some video conferencing platforms, such as Zoom and Microsoft Teams, allow you to change your video call background. Just download the files and apply in the settings the customization to be able to arrive in a video call on board of a Ford. And change models as often as you like.
This professional campaign titled 'Ford Fun Meetings Backgrounds' was published in Brazil in May, 2020. It was created for the brand: Ford, by ad agency: GTB. This Digital medium campaign is related to the Automotive and Public Interest industries and contains 5 media assets. It was submitted over 4 years ago by creative art director: Matheus Matsumoto of GTB Brazil.
Credits
Advertising Agency: GTB Brazil, São Paulo, Brazil
Executive Creative Director: Vico Benevides
Creative Art Director: Matheus Matsumoto
Creative Art Director: Vinicius Souza
Copywriter: Hugo Cacique
Rtv: Marina Fridman
Motion: Daniel Matsumoto
Account: Martin Zucchini, Rafael Franceschini, Enrico Cavallari, Victor Caldeira
Social Media: Daniela Lima, Tamyris Bueno, Natalia Bueno
Planning: Fernando Takey, Gabriel Cinato
Project Manager: Patricia Silvestre, Caio Barsotti
Ux: Marco Iglesias
Production Company: Miagui
Sound Company: Audio Arte
Sound Producer: Eduardo Santos
Soundtrack: Gustavo Santana
Sound Designer/Mix: Eduardo Santos
