Forbidden Collection

Just in time for Chinese (Green Snake) New Year—DESIGN ARMY conceived a serpent-forward, wildly fresh campaign for Morphe’s Forbidden Collection. From stunning art direction to animation, typography and packaging, this surrealist beauty campaign takes creativity to the max.

A wholly reimagined Garden of Eden tempts makeup-loving baddies with the most seductive, dark, delicious eye and lip delights. Stunning real-life visuals and AI blur in a fantastical paradise where makeup itself is the forbidden fruit. And the juiciest part? The eye-popping look that’s revealed when you unleash your inner nature.

Mashing real and AI images, we dreamed-up a surrealist world to wow viewers’ imagination. We started with a photoshoot featuring real props, models, and Morphe’s products. Every crazy detail was considered in art direction, including actual fruit and custom-created ‘Forbidden’ typography spiked with thorns. Then AI was used to enhance, with global inspo fueling the creation: snow-capped Himalayas, flowing Chinese rivers, and Icelandic rolling moss. Layered painterly-style, the lush, vivid mixed-reality nails the makeup’s delish, ethereal palette and vibe.

To give the packaging a pop—all the fruit glistening, yum of the product’s colors are playfully integrated into the seductive design. And a virtual-reality bent makes the concept drip with sparkle and juice. Plus, the tempting names add a witty twist: “Forbidden Honey,” “Pulp Fantasy,” “Love Bite,” and “Lust Potion.”