Description
There’s a lot of pressure to drink at social events. Plus, if you don’t, it can really ruin your night when you get the third degree from everyone. “Why aren’t you drinking?” “Surely you can have one drink, right?” “Why are you being boring?” You aren’t being boring. Alcohol-free nights can be amazing. But how do you stop the interrogation from ruining it? By drinking the water that can hide in plain sight.
3 Peaks is a family-owned Australian Spring Water brand, sourcing natural spring water from their private aquifer deep in the luscious Queensland countryside. Their spring water is canned, giving it the unique ability to blend in on a night out amongst the other canned beverages.
So 3 Peaks wanted to show Australia that anyone can have an amazing time, drinking but stone-cold sober, by keeping it lowkey with a can of 3 Peaks for a night on the waters.
This professional campaign titled 'For a Night on the Waters' was published in Australia in June, 2024. It was created for the brand: 3 Peaks Natural Spring Water, by ad agency: Engine Group. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 2 months ago.
Credits
Advertising Agency: Engine Group, Brisbane, Australia
Managing Director: Tim Weger
Creative Direction: Mike Fritz
Art Direction: Liam Marsden
Copywriter: Aiken Hutcheson
Photographer: Alex Buckingham
