Description
"Human Kindness, Heartfelt Connections" – A Heartwarming Reminder from Foong Lian for this Chinese New Year 2025.
In the hustle and bustle of modern life, it’s easy to overlook the small acts of kindness that connect us. Foong Lian’s Chinese New Year ad takes a unique perspective, focusing not on family reunions but on the journey itself—and the human connections we make along the way.
The story follows a weary customer who stops by a humble eatery for dinner before heading back to his hometown for Chinese New Year. Exhausted, he accidentally falls asleep in the shop. When he wakes up, the kind-hearted shop owner gifts him a pack of chinese sausages (Lap Cheong), a thoughtful gesture for her to share with his family. It’s a simple yet poignant reminder of the warmth of human interaction, even between strangers.
Through this heartfelt narrative, Foong Lian reminds us to treasure these moments of connection, urging everyone embarking on their journey home this Chinese New Year to drive safe and cherish the spirit of togetherness.
This professional campaign titled 'Foong Lian CNY 2025 - Overflowing with Blessings' was published in Malaysia in January, 2025. It was created for the brand: Foong Lian, by ad agency: Richie Production. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 4 months ago.
Credits
Client: Foong Lian Claypot Foods 丰年瓦煲美食馆
Production Company: Richie Production
Actor/Actress: Louis Tan / Stephanie / Anthony
Film Director: Richie Chooi
Screenwriter: Richie Chooi / XiangMalam
Dop: Richie Chooi
Post-editing: Richie Chooi
Sound design: Richie Chooi
Colorist: Richie Chooi
