Description
Welcome to the mind-blowing world of mouth-blowing flavor. New Captain Morgan Sweet Chili Lime delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavors, and notes of subtle chili heat. Unlike anything that's ever hit your lips, Captain Morgan has created a flavor experience so epic, it demanded a new word to define it – introducing the world to Mouth-Blowing.
This game-changing libation will slap your taste buds into overdrive, perfect for when you and your crew are craving getting off the beaten path and turning up the flavor. Best served as a chilled shot or mixed into a cocktail with a kick, Captain Morgan Sweet Chili Lime is here to shake up your bar lineup and turn every sip into a celebration of indescribable mouth-blowing fun.
"With flavor trends heating up, we wanted to create something that defies the rules of traditional rum," said Anne Nosko, VP, Captain Morgan. "Captain Morgan Sweet Chili Lime gives fans exactly what they're craving – the perfect balance of sweet and spicy, and a bold flavor experience with every sip."
People across the country have been dealing with basic beverages for far too long and Captain Morgan is on a mission to shake things up—one mouth-blowing, flavor-packed sip at a time. With warmer weather on the horizon, Captain Morgan Sweet Chili Lime is here to bring the heat, adding a delicious kick to any beach day, poolside hang, or outdoor escapade.
You’re probably scratching your head about what it means to be mouth-blown but, don’t worry—Captain Morgan is rolling out a mind-blowing music video that perfectly coincides with the flavor to spell it out for you.
To drive relevance among Gen Z consumers (of legal drinking age) and describe the indescribable flavor of Sweet Chili Lime, the brand launched the "Flavor that's Mouth-Blowing" campaign, with a music video leaning into the unhinged internet culture this generation loves to engage with. The video can be found here and is live across Instagram, Instagram Reels, Facebook, and YouTube.
VaynerMedia is the creative agency partner for this video.
This professional campaign titled 'Flavor that's Mouth-Blowing' was published in United States in March, 2025. It was created for the brands: Captain Morgan and Diageo, by ad agency: VaynerMedia. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted about 2 months ago.
Credits
Client: Captain Morgan
CMO, North America: Edward Pilkington
SVP, Rums, Vodkas, Liqueurs: Julie Yufe
VP Marketing: Anne Nosko
Senior Brand Manager: Camille Hemming
Brand Manager: Alexandria Espinosa
Brand Manager: Michael Halim
Associate Brand Manager: Sonia Mittal
Brands in Culture: Michelle Gattenio
Creative Agency: VaynerMedia
Senior Vice President, Client Partnerships: Matt Garcia
Vice President, Client Partnerships: Emma Pressman
Account Director: Chelsie Raphan
Account Supervisor: Victoria Chavez
Senior Account Executive: Krishna Patel
Project Manager: Julia Raftery
Senior Producer: Jory Sutton
Executive Creative Director: Seth Jacobs
Creative Director: Danny Mota
Associate Creative Director: Scott Medlinger
Associate Creative Director: McKailey Carson
Senior Creator: Luke Pappalardo
Senior Creator: Tiffany Cooper
