Première Urgence Internationale
Fixing broken lives, Do we have to come that far?
Agency: JeffersonAndSon
Fixing Broken lives / 10 SECONDS TO DONATE AND SUPPORT OUR ACTIONS IN UKRAINE. / We have been present in Ukraine since 2015. Our mission is to provide comprehensive and urgent assistance to populations affected by humanitarian crises, wherever they are. / All aid supports: food, water, care and medicines, hygiene, mental health, shelters
Do we have to come that far? / Shock price on empathy / Clearance sale of generosity / We are currently operating in 24 countries: Food, water, medical care, hygiene, mental health, shelter. / Take advantage of this offer and make a donation.
Do we have to come that far? / - 30% on dignity / We are currently operating in 24 countries: Food, water, medical care, hygiene, mental health, shelter. / Take advantage of this offer and make a donation.
Do we have to come that far? / Clearance sale of generosity / We are currently operating in 24 countries: Food, water, medical care, hygiene, mental health, shelter. / Take advantage of this offer and make a donation.
Description
A fundraising campaign for the mission in Ukraine of the NGO Première Urgence Internationale has been present in the country since 2015. 2 Objectives: to collect donations and to make people understand the many actions of Première Urgence Internationale.
Show the benefits of the NGO's multiple actions: shelter, food, water, care, hygiene... towards the Ukrainian population: Fixing broken lives
Distribution: outdoor, press and social networks
This professional campaign titled 'Fixing broken lives, Do we have to come that far?' was published in France in March, 2022. It was created for the brand: Première Urgence Internationale, by ad agency: JeffersonAndSon. This Digital, OOH Outdoor, and Print media campaign is related to the Health, Public Interest, and Public Utility industries and contains 4 media assets. It was submitted 7 months ago.
Credits
Advertising Agency: Jefferson and Son
Creative Director: Pascal Etchebarne
Art Director: Pascal Etchebarne
Copywriter: Pascal Etchebarne and Antonin Artaud
Project Director: Antonin Artaud
Media Planner : Alexandre Rizzato
