Description
Schweppes, the iconic brand known for its successful campaigns, ushers in a new era for its brand platform, Take your time. Suntory Beverage & Food and TBWA\Paris challenge advertising conventions with a bold campaign that propels Schweppes into uncharted territory—literally. In a world driven by urgency and speed, Schweppes chooses to go against the grain, inviting us to pause and savor the moment—just like we savor a Schweppes.
" Our strategy ? To make Schweppes the most desirable brand in its category for its core audience—adults over 35—through the message "Take your time". An inspiring tagline in an era where everything moves fast, perfectly aligned with our complex, intense, and bitter recipes… that are meant to be savored.
To embody this message, we chose a bold campaign that breaks the mold, taking the opposite approach to increasingly short and rational ads—all while maintaining that distinctively British sense of humor that defines Schweppes. From the outset, we were convinced we had a strong creative idea. The proof? The final film is an almost exact transcription of the very first script proposed by TBWA\Paris nine months ago. And the result is everything we hoped for ! "
Nicolas Poillot, Global Schweppes Marketing Manager
"Rather than returning with a celebrity campaign, we revived the iconic soul of the brand with a dreamlike, cinematic universe, carried by a legendary song—the very one that accompanied the Apollo 11 mission on the BBC."
"We built the saga like a mini-series, where each episode stems from a product truth. We savor the landing with Indian Tonic, the offering of a unique drink with Schweppes Agrum, and the warmth of an intimate moment with Ginger Beer."
Jonathan Serog, Managing Director TBWA\Paris
The campaign's soundtrack, an a cappella version of Space Oddity by David Bowie, creates a striking contrast between the vastness of space and the intimacy of the Schweppes moment. Like Major Tom, Ava drifts above Mars, choosing disconnection over action.
Directed by Susanna White and produced by Ridley Scott Associates, this campaign embraces a visionary cinematic approach. Led by space film giants such as John Mathieson (Director of Photography for Gladiator I & II), Will Htay(Production Designer for Star Wars), and Janty Yates (Oscar-winning Costume Designer for The Martian), every detail contributes to a Mars that feels both breathtaking and real.
The campaign also breaks new ground in production. For the first time, a state-of-the-art LED screen was used to film a hyper-realistic Martian landscape. Advanced technologies recreated zero-gravity movements, while intricate VFX and 3D work captured the mesmerizing dance of Schweppes bubbles in weightlessness. Every element was designed to make the act of savoring as extraordinary as setting foot on a new planet.
Schweppes has always been more than just a drink—it’s a ritual, a moment, a choice. And now, it’s a statement: even on Mars, the best moments in life are meant to be savored.
This professional campaign titled 'FIRST STEP ON MARS' was published in France in March, 2025. It was created for the brand: Schweppes, by ad agency: TBWA\Paris. This Film medium campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted about 1 month ago.
Credits
BRAND
François Bazini – Chief Marketing & Innovation Officer
Tanneguy Desmarest – Global Marketing Director
Nicolas Poillot – Global Marketing Manager
Emma Jalonen – Senior Brand Manager
Michel Sara – Creative Planning Advisor
ACCOUNT
Jonathan Serog – Managing Director
Amalia Mateos-Gella – Brand Lead
Bérénice Champetier de Ribes – Account Director
Héloïse Matte – Account Executive
Tamara Fregeau – Account Executive
STRATEGY
Agathe Dumas – Strategy Director
CREATION
Benjamin Marchal & Faustin Claverie – Executive Creative Directors
Chloé Rosiaux - Copywriter
Richard Ghanem - Art Director
PRODUCTION
RSA & Wilders
Susanna White - Director
John Mathieson - DOP
Will Htay - Set Designer
Janty Jates - Costume Designer
Atelier 69 - Make-up Artist
Emma Cairns - Executive producer
Thomas Laurent - Executive Producer
Aymeric Mosser - Line Producer
Maud Folléa - Production Coordinator
Charly Cuvillier - Production Coordinator
BTS: Julien Froment
MUA SFX: Fred Laine
MUA SFX: Brogan Sharp @brogan_sharp_
Cast
Ava - Melissa James @melissajamesinsta
Hero Martian - Bhavik C Pankhania
NASA Chief - Raymond Coulthard
Else
Amer Zoghbi - TV Producer
Margot Mathelin – Agency Post Producer
Jonathan Bignon – Lead Compositor
Matthieu Bouglé – Compositor
Hugo Planchais – Colorist
Production Service: B2Y
Producer: Ivan Ivanov
Producer: Daniel Vasev
Production Coordinator: Viktoria Dimitrova
Production Assistant: Teodora Marinova
Production Assistant: Danail Vasilev
Production Assistant: Mariya Strashilova
MUSIC PRODUCTION
\Else
Olivier Lefebvre - Head of Music & Sound
Ambroise Cabry - Sound Director
Thomas Jacquet - Artistic Director
Ferdinand Huet – Artistic Director
Marion Le Guluche - Music Legal & Business Affairs
Victoria Milward - Music Legal & Business Affairs
Credits
Title – Space Oddity
Composer – David Bowie
Orchestrator - Arranger – Brice Davoli
Performing singer – Chloé Cassandre
Editor – Budde Music
Productor – \Else
POST-PRODUCTION
Digital District
CEO: David DANESI
VFX Supervisor : Marc-Thomas CAVÉ
Operational Manager: Najoi RIFAI
Planning Manager: Nadia TROUDE
On set VFX Supervisor: Pierre PILARD
On set VP Supervisor: Quentin JORQUERA
On set Art Director: Thomas CUREAUX
VFX Post Producer : Caroline RAY
VFX Coordinator: Emeline LABAT
Editor: Sophie FOUDRINOY
Editor’s Agent : Stéphanie PEDELACQ @DEARCUT
Editor Assistant: Juliette KELBER
Colorist: Anne SZYMKOWIAK
Colorist Agent: Carlota XAVIER @UPGRADE
Colorist Assistant: Martin CLODIC
CONCEPTS: Jérôme BILLET, Lino KHAY
LAYOUT: Than LA
3D Artists
UNREAL Technician : Jonathan EYMARD
UNREAL Supervisor: Jean-Stéphane BEETSCHEN
UNREAL 3D Artist: Alice FRANCHET
Modeling : Maxime TITOV, Kévin MONTHUREUX
Animation: Zahi ELHABACH
Texturing: Nicolas VION, Clément DAVID
Tracking: Grégory PARAIGE, Rutul PATEL, Jay VARIA
Lighting: Nicolas BELIN, Arnaud FOURNIER, Sylvain SARRADIN
FX: Axel LEPARMENTIER, Julien FABBRIS, Thomas MARQUÉ
NUKE Artist: Thomas CUREAUX
Matte Painting: Jérôme BILLET, Isabelle RAMNOU
After Effect: Fabrice THUMEREL, Rémy LERUMEUR
Flame Artists: Ingmar RENOUARDIÈRE, Michael MARQUES
Smoke: Clémence GARIN, Malo FAUVEAU
IT Department:
Chief Technical Officer: Pierre COUTROT
Frédéric CHAMONT, Hervé COLLENOT, Luca TRAVAGLIONE, Hippolyte MARTIN
IN/OUT:
Lab Manager: Guillaume CHAUSSAT
Juliette KELBER Pilar ORTA, Martin CLODIC, Manuella COMPS, Adrien JEAN-ROBERT
