ADVERTISING

Cancer@Work

Fighting Cancer

Agency: Grey

Description

What if having cancer was not seen as a negative factor, but as an experience to show and be proud of? A form of ‘badge of honour’ that demonstrates to others the battle you’ve gone through. It is the belief of Cancer@Work who launches « Fighting Cancer », a new skill available on LinkedIn that aims to change the mindset regarding the disease at work.

This professional campaign titled 'Fighting Cancer' was published in France in April, 2018. It was created for the brand: Cancer@Work, by ad agency: Grey. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 7 years ago.

Credits

Advertising Agency: Famous Grey Paris, France
Executive Creative Directors: Regis Boulanger, Romain Repellin
Artistic Director: Romain Arrigoni
Copywriter: Nicolas Richard
Commercial Director: Laurence Cormier
Head of Advertising: Lucie Latrobe
Production Company: Les Mercenaires
Producer / Director: Jérémy Halpern
Director of Photography: Francois-Xavier Repellin
Steadycam operator: Péha Morin
Editing: Jérémy Halpern
Sound studio: MaJOIE
Producer Sound: Gilles Camus

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