Description
Everyone’s talking about the price of eggs, but what about the cost of freezing them?
Lushi, a concierge-style fertility platform on a mission to make egg freezing more accessible, debuted a provocative billboard that’s strategically bold to spark conversation (maybe over brunch with a side of eggs).
Lushi knows that the cost of eggs, scrambled or poached, is sky rocketing and so is the cost of freezing them. Lushi is on a mission to make eggs freezing more accessible and that starts with talking about it (then support from Lushi’s concierge program of course).
How is Lushi making egg (freezing) prices more accessible? The at-home injections during the freezing process are frequently done incorrectly without guidance and cause a large percentage of those going through the egg freezing process to lose the money spent on those injections and starting over. Lushi provides a concierge service to help guide people through the process, and reducing the cost lost on at-home injections done improperly.
Why the blue egg? Lushi is a rare hen breed that lays blue eggs. Just like humans, they only have a limited number of eggs.
Who’s this man? None other than Manhattan socialite Stefen D'Angelica, famous for his role on 'Naked and Afraid of Love' and frequent appearances on Jimmy Fallon's Late Night Show. Stefen is passionate about fertility options that drive forward new conversations in a widely outdated medical category.
This professional campaign titled 'Fertilized, not Scrambled' was published in United States in February, 2025. It was created for the brand: Lushi, by ad agency: Lushi In House. This OOH Outdoor medium campaign is related to the Health industry and contains 4 media assets. It was submitted 3 months ago.
