Description
The Department for Energy Security and Net Zero (DESNZ) has unveiled a major new multichannel campaign, Feel All Warm and Fuzzy Inside, developed in partnership with M&C Saatchi UK.
The campaign aims to increase heat pump adoption and applications for the Boiler Upgrade Scheme, a generous £7,500 grant to help homes upgrade to a heat pump. A key step in the government’s clean energy mission.
The campaign, which aims to engage with homeowners in England and Wales who are eligible for the grant, spotlights people who already have a heat pump, highlighting how upgrading benefits both homes and the environment. By making the benefits of heat pumps relatable and accessible, the campaign aims to transform a technical upgrade into a feel-good choice.
A 30-second film, directed by Adeena Grubb and Andy Biddle at Blinkink, uses stop motion animation to showcase real-life stories. A series of knitted heat pump advocates are pictured in cosy, inviting homes, revealing how when you upgrade, you can feel all warm and fuzzy inside. Real interviews arranged through DESNZ’s partner, NESTA, add an authentic voice to wider channels, such as radio.
The campaign is running across TV, video-on-demand, out-of-home, radio, digital, social and direct mail channels.
This professional campaign titled 'Feel All Warm and Fuzzy Inside' was published in United Kingdom in March, 2025. It was created for the brand: Department for Energy Security and Net Zero, by ad agency: M&C Saatchi. This Digital, Film, and OOH Outdoor media campaign is related to the Public Interest and Public Utility industries and contains 1 media asset. It was submitted about 2 months ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: M&C Saatchi UK
Guy Bradbury - Creative Partner
Sam Turk – Creative Director
Paul Robbins – Creative Director
Andy Wright – Head of Strategy
Maddie Burnell – Senior Strategist
Alice Marsh – Business Director
Andrew Barratt – Account Director
Jami Bett – Senior Account Manager
Vanessa Butcher – TV Producer
Jonathan Muddell – Head of Design
Lisa Wheeler – Project Director
Tatjiana Antoniou – Designer
External credits:
Blinkink - Production Company
Andy Biddle - Director
Adeena Grubb - Director
Cindy Burnay - Producer
Stone Dogs - Post Production
Jungle Studios – Sound Design
