Description
Sony Interactive Entertainment are pleased to debut their latest spot for PlayStation VR2, “Feel A New Real”
The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.
Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crash-landing in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.
As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.
This new spot for PS VR2, the latest with Sony Interactive Entertainment’s creative agency, adam&eveDDB, is now live.
This professional campaign titled 'Feel A New Real' was published in United States in November, 2023. It was created for the brands: PlayStation and Sony, by ad agency: adam&eveDDB. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: PlayStation VR2 “FEEL A NEW REAL”
Official Title (YT): FEEL A NEW REAL ON PLAYSTATION VR2
First Air Date: 28th November 2023
Client/s:
Senior Vice President, Global Marketing, Sales and Business Operations: Eric Lempel
Senior Vice President, Brand, Product & Services Marketing: Andrea Perez
Vice President, Brand, Hardware and Peripherals: Isabelle Tomatis
Global Group Marketing Manager, VR: Josh Linger
Marketing Manager, VR: Mayumi Donovan
Global Brand Manager: Conor O’Kane
adam&eveDDB - Creative Agency
Executive Chair: Tammy Einav
Chief Executive Officer: Miranda Hipwell
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson, Mike Sutherland
CSO: Martin Beverley
Creative Directors: Andy Clough, Richard McGrann
Planning Director: David Mortimer
Managing Partner: Sarah Coleman
Business Director: George Fox
Account Director: Dyfed Thomas
Account Executive: Aaron Kelly
Joint Heads of Integrated Production: Sally Pritchett and Nikki Cramphorn
Agency producer/s: Nicola Ridley, Mary Fostiropoulos, Jaki Jo Hannan
Head of Print Production: Jaki Jo Hannan
Project Director: Amy Waldman
Legal: Tom Campbell, Candice Macleod
Business Affairs: Dolores King
King Henry - Design Agency
Head of Design: Scott Silvey
Artworker: Sam Harris & Dave Callow
Studio Manager: Rob Wallis
King Henry - Retouching
Retoucher: Jon Webb
Studio Manager: Dan Sandalls
Cain&Abel - Production Agency
Global Business Director: Sybille Chrissoveloni
Account Director: Theo Tsangarides
Account Manager/s: Xochitl Cruz, Ellie Kendrick-Jones
Operations Manager: Jon Philips
Executive Producer adaptation: Ludovica Melica
Producer: Dylan Pugh
Editor: Yasmine Lahouag
QC: Stuart Moore, Chloe Maudsley, James Pyne
Joint Head of Integrated Production: James Brown
Digital Producer: Matt Walker
Digital Resource Manager: Pata Malecka
Creative Technology Director: Hash Milhan
Digital Design Directors: Sam Butler / Adrian Baker
Full Stack Developer: Daniel Lewis
Lead QA Manager: Mark Sadler
Head of Production, Graphic/Print Production: Marc Dolby
Senior Producer, Graphic/Print Production: Tony Hutton
Studio Graphic & Print Production Team
Photographer: Nicky Hamilton
Photographers Agent: Process Photography
Media agency: MediaCom
Localisation Agency: EG+
MJZ - Production Company
Director: Henry Hobson
EP/Head of Production: Lucy Jones
Producer: James Waters
Production Manager: Luke Thornton
Director of Photography: Mauro Chiarello
Production Designer: Jonathan Houlding
1st Ad: John Lowe
Helmet-Cam technician / Focus Puller: Pete Blakemore
DIVISION.FILM - Service Production Company
MD/EP: Rok Bukovec
EP/Producer: Rok Luneznik
Line Producer: Spela Bajc
Production Manager: Urska Vardijan
Production Coordinator: Ursa Purkart
Unit Manager: Bor Pletersek
Helmet-Cam operator: Filip Krzisnik
1st AD: Tina Fratnik
1st AC: Ziga Zdesar
Grip: Luka Jelinic
Gaffer: Darko Bralo
Production Designer Slovenia: Miha Knific
Costume Designer: Monika Lorber
Hair & Makeup Artist: Ana Lazovski
Stunts: Filip Krzisnik
SFX: Kristjan Repalust
Work Editorial - Edit Company
Producer: Frankie Elster
Editor: Stewart Reeves
Edit Assistant: Rain Keene
Framestore - Post Production
VFX Supervisors - William Laban & Guy Lubin
2D Supervisor - Michael Baker
Animation Supervisor - Rocky Vanoost
Flame - Luigi Russo
Executive Creative Director - William Bartlett
Head of CG - Johannes Sambs
Head of 2D - Suzanne Jandu
Senior Producer - Alexia Paterson
Producer - Ben Stell
Production Coordinator - Robyn Borrageiro, Poppy Chadwick, Ellie Tinker
Production Assistant - Conor Garnett & Ivana Savova
Company 3 Colourist - Jean-Clément Soret
Company 3 Colour Assists - Santino Napolitano, Karl Pasamonte, Jack Kennedy
Editorial
Andrew Fineberg
Humberto Reynaga
Assets
Adam Smith - Assets Lead
Sam Gunn
Khaled Sabry
Wenjie Wu
Lighting
Sam Gunn
Eleonora D’Onofrio
Charlie Humphrey
Animation
Daniel Bielawski
Tracking & Layout
Victor Farag
Gary Seto
Micaela Arslanian
FX
Aaron Baudin
Deniz Cinar
Zybrand Jacobs
Rigging
Brad Noble
Maya Dumond
Nathan Clark
Compositors
Owen Braekke-Carroll
Corrina Wilson
Mike Simons
Min-Hui Chang
Zavier Mojica
Kotryna Lidziute
Paint & Roto
Maxwell Lane
Melvin Pillai
Zac Makey
Digital Matte Painting & Concept
Nikola Yordanov
Chelsea Aston
Design
Andrew Niven
Jack Field
Daniella Marsh
750MPH - Audio Post Production
Sound Design and Mix – Sam Ashwell
Audio Producer – Olivia Ray & Carla Thomas
