ADVERTISING

Tata AIA Life Insurance

Father's Day - AI Campaign

Agency: Admatazz

Description

This Father’s Day, Tata AIA Life Insurance (Tata AIA), one of India’s leading Life Insurance Companies, introduced a unique Father’s Day campaign urging users to share the common phrases they often hear from their dads, via Instagram & Facebook comments.

The campaign was built on the insight that Indian dads are known for constantly schooling their children with frequent jibes and timeless anecdotes. These were then fed to an AI-based tool that churned out impressive, exaggerated imagery, bringing these "Desi dad" dialogues to life.

This professional campaign titled 'Father's Day - AI Campaign' was published in India in June, 2023. It was created for the brand: Tata AIA Life Insurance, by ad agency: Admatazz. This Digital medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Admatazz, Mumbai, India
Group Head (Copy) - Avanthika Ravichandran
Senior Social Media Manager - Yashvi Shah
Art Director - Yash Chudasama
Associate Art Director - Kylen D'Souza
Creative Team - Candice D'Souza, Amay Amin, Juana D'Silva

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).