Description
Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.
Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television.
The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible.
We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine.
This professional campaign titled 'Family Pack' was published in Bolivia in October, 2023. It was created for the brand: Johnny Rockets, by ad agency: Athos. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
CCO: Fernando Fernandes, Pablo Jove
Creative Team
Victor William Mendez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Mani Cáceres Méndez
Luis Acha
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Val Montoya
Ruben Ruiz
Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo
Client
Otto Jordan
Luis Arteaga
