ADVERTISING

Hansaplast

Extra Large Wound

Description

Brief:
In general, Hansaplast is recognized as a plaster for minor wounds. However, it is important to note that wounds are not always small; there are also large wounds, such as postoperative incisions. To address this, Hansaplast offers a product in an XL size specifically designed to cover larger wounds.

Idea:
We employed a creative and metaphorical approach by shaping the wound icons to represent large animals like elephants, King Kong, and dinosaurs. This creative visualization aims to provide a clear understanding of the effectiveness of the Hansaplast XL product to our audience.

This professional campaign titled 'Extra Large Wound' was published in Indonesia in October, 2023. It was created for the brand: Hansaplast, . This Print medium campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted over 1 year ago.

Credits

Advertising Agency: Magis Agency, Jakarta, Indonesia
CEO/CCO/Founder: Boyke Dwijanarko
Creative Director: Rifqi Wirawan
Account & Business Director: Ardi Adithya
DI Artist & production: Kristian Sulai

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