Description
The anus may be the butt of far too many jokes – but it’s also one of the most ignored erogenous zones on the human body. Yet, according to a recent survey by EasyToys, less than half of surveyed adults have ever probed their own black hole, with the majority of them citing “fear” and “cultural taboos” as the primary reason for not doing so.
So, inspired by the new space age, Europe’s biggest adult retailer decided to embark on an inner space race of their own – encouraging pleasure seekers everywhere to join their “Asstronaut Training Program” and embark on a voyage into uncharted territory. And to get people talking more openly about the dark side of their moon, we launched a truly cheeky advert – an ode to sci-fi cinema set in the depths of space.
Because the last great frontier… is in your rear.
This professional campaign titled 'Explore Uranus' was published in Italy, Spain, and The Netherlands in August, 2024. It was created for the brand: EasyToys, by ad agency: Officer & Gentleman. This Film medium campaign is related to the Other and Recreation, Leisure industries and contains 1 media asset. It was submitted 9 months ago.
Credits
Agency: Officer & Gentleman
Executive Creative Directors: Javi Iñiguez de Onzoño & Alex Katz
Managing Director: Marta Blanco
Account Supervisor: Elsa Morales
Senior Art Director: Fran Pascual
Senior Copywriter: Kiki Holshuijsen
Senior Copywriter: Andrew Boulton
Production Company: Jakiens
Director: Marco Huertas
Executive Producer: Javier Guillen
Production Director: Chiara Torinos
D.O.P: Jorge Roig
VFX: La Cueva
Art Director: David Gohner
