Description
Newroz is more than just a celebration for the Kurdish community — it’s a symbol of hope, new beginnings, togetherness, and cultural pride. And when it comes to moments of togetherness, there’s always one thing at the heart of it: sharing food, stories, and joy.
This is exactly where Lay’s comes in.
Built on Lay’s global positioning of sharing joy in every bite, this campaign taps into the spirit of Newroz — where Kurdish families gather, nature blooms, and stories are told around picnics and celebrations.
But we didn’t want to just show fireworks or traditional dances like every other brand.
We wanted to show how Lay’s naturally fits into the Kurdish celebration — not as a sponsor of the moment, but as part of the table, part of the laughter, part of the day.
Lay’s didn’t just join the celebration. Lay’s became part of it.
This professional campaign titled 'Every Story Starts With a Bite' was published in Iraq in March, 2025. It was created for the brand: Lay's, by ad agency: Brodmann. This 360°, Film, and Print media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted 15 days ago.
Credits
Communication Agency: Brodmann
Production House: Unique Engine
Director: Farah Alameh
Concept Development: Mohammed Asaad
Agency Account Manager: Raz Omer