Description
AXA launches its new multi-country campaign on sustainability, developed by Publicis Conseil.
When it comes to fighting against climate change, we all show goodwill, each in our own way, each by our own means. But even if goodwill is important, it still needs a helping hand.
And that’s what AXA showcases in its campaign, that ‘even goodwill needs a little help’. Whether supporting individual efforts, building sustainable journeys, or taking action as a global player, AXA has an important role to play.
Firstly, a film, that follows the journey of a young girl as she chases, and tries to catch, a rogue plastic bag, installing AXA’s mindset on sustainability. The film is backed by product assets promoting AXA’s different offers such as Motor, Life & Savings, Biodiversity, Home, and SME.
The campaign is directed by Matt Smukler, in collaboration with Soup Film Productions. The music ‘Soft and Tender’ is by acclaimed French singer, November Ultra.
This campaign is gradually deployed through a multi-media plan: TV, print, digital and social campaign in Mexico, Germany, then in Switzerland.
This professional campaign titled 'Even goodwill needs a little help' was published in France in February, 2024. It was created for the brand: AXA GROUP, by ad agency: Publicis Conseil. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
BRAND: AXA Group
• Group Chief Communications, Brand & Sustainability Officer: Ulrike Decoene
• Global Brand Director: Virginie Berçot
• Strategic Brand Partner, Europe: Marta Grech
ADVERTISING AGENCY: Publicis Conseil
• CEO/CCO: Marco Venturelli
• Executive Creative Director: Steve O’Leary
• Art Director: Cédric Moutaud, Emmanuelle Bougueret
• Copywritter: Jean-Christophe Royer, Montassar Chlaika
• Planning Director: Antoine Collignon
• Strategic Planner: Marion Le Forsonney
• Process Manager: Cécile Cuzin
• Global Client Lead: Patrick Leclercq
• Group Account Director: Anne Combe
• Account Manager: Manon Rabette-Gache
• Account Executive : Marie Le Lanchon
AGENCY PRODUCTION: Prodigious
• Agency Producer: Armelle Sudron
PRODUCTION: Soup Film
• Director: Matt Smukler
• Executive Producer: Ada Zuiderhoek, Jana Salome Melzer
• Producer: Joschka Bauer, Nina Franz
• Director of Photography: Albrecht Silberberger
• Editor Directors cut: Sven Budelmann (ACE)
POST-PRODUCTION HOUSE: Prodigious
• Post-Producer: Alexia Besnarous
• Editors: Yannick Giffard, Fred Baudet
• Colorist: Muriel Archambault
• Flame: Nicolas Vogel, François Xavier Clément, Louis Nicod – Artiste
• After Effects: Sébastien Moisescot, Krzysztof Karnicki, Mickael Hernandez, Léo Auger
• Creative Sound Director: Christophe Caurret
• Sound producer: Carsten Krueger
• Music Research: Maxime Rouge, Grégoire Bucaille
• Music Business Affairs: Camille Massé
3D PRODIGIOUS:
• Supervisor CGI Studio: Mathieu Gérard
• CGI Line Producer: Anne-Lise Mallard
• CGI Producer: Aurélien Dupré
• VFX Supervisor: Bastien Brenot
• Graphists: Hau N'Guyen, Alexandre Laruelle, Emily Merpillat, Thomas Godard, Didier Gros, Bruno Etchepare, Lucas Nadal
MUSIC:
• Publisher : Universal Music Publishing
• Author/Composer: NOVEMBER ULTRA
• Label/Master Owner : Universal Music Group
• Composer : Melanie Pereira
PHOTOGRAPHY:
• Photographer KV: Guillaume Nadaud
• Retouching studio: Artifices, Retouching Supervisor: Laura Miravet
• Photographer Image bank: Guillaume Nadaud
