EV3 - A Moving Power

For the global launch of their new Kia EV3, Kia takes us on an epic ride around the world to demonstrate how the brand’s latest all-electric compact EV SUV has the power to move everyone into the EV era.

Together with multi award-winning director duo Jungle, DoP Pierre de Kerchove, Tony Petersen Films, and Innocean Berlin, Kia solidifies its position as a game-changing force in electric mobility. By democratizing access to cutting-edge technologies beyond its tier, Kia empowers millions to join the EV movement.

In the “A moving power” campaign’s hero film, what begins as a drive in a bustling Asian city unfolds into a global adventure. Through clever editing match-cut techniques, director duo Jungle crafts a film that seamlessly transitions between diverse scenes, each showcasing the lives and captivating moments of people from around the world. Despite the varied stories, there's a common thread running through them all: the Kia EV3, a vehicle of progress and a promise of accelerating electrification for many.

Shot entirely in South Africa, the film skillfully presents the Kia EV3 in a variety of global settings. Elevating the already exceptional set design and photography, the post-production company Katalyst masterfully accentuated the distinctions between these locations, raising the craft to new heights.

London-based music production company Leland has orchestrated a captivating soundtrack that, coupled with stunning visuals, transports viewers on this enchanting voyage.

In addition to the hero film, the campaign includes three product films that focus on the tech features Vehicle-to-load, Advanced Driver Assistance Systems and, last but not least, Kia AI Assistant, which makes its debut in the Kia EV3, dramatically improving the driving experience by providing customers with in-vehicle artificial intelligence services.

The campaign will air in Korea and Europe.