Description
I am promoting the Sony wh-1000xm4 headphones, featuring its noise-canceling effect. Sony headphones allow people to enjoy music without distraction under any circumstance, so I set up several low-probability but possibly chaotic environments to show that Sony headphones allow people to be fully immersed in music.
This student campaign titled 'Escape Into Serenity' was published in United States in April, 2024. It was created for the brand: Sony, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 1 year ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Ruoxuan Xia
Copywriter: Ruoxuan Xia
Instructor: Mel White