ADVERTISING

MSI

“EMOTION UNIVERSE": HOW TO BE FASHIONABLY TECHNICAL

Agency: ZEE Agency

Description

Inspired by the parallel between the ever-evolving universe and human's prism of emotions, leading gaming brand MSI joined hands with prestigious fashion magazine L’OFFICIEL in the latest photoshoot, titled “Emotion Universe".

The idea from ZEE Agency was to capture a highly technical product from a fashion perspective, where users’ emotional experience can be highlighted in a creative and aesthetically-pleasing way.

At the very core of this emotion universe lie MSI Gaming laptops, armed with extreme performance, polished look, and superb innovation, holding the promise of more emotional planets discovered.

This professional campaign titled '“EMOTION UNIVERSE": HOW TO BE FASHIONABLY TECHNICAL' was published in Vietnam in November, 2022. It was created for the brand: MSI, by ad agency: ZEE Agency. This Digital medium campaign is related to the Electronics, Technology and Gaming industries and contains 7 media assets. It was submitted over 2 years ago by Thanh Tuyen.

Credits

Client: MSI
Creative Agency: ZEE
Magazine: L’OFFICIEL Vietnam

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