Description
1903 a Premium Dominican Rum by León Jimenes, launched a digital campaign that simplified these complex recipes into an easier system. We created a new way of writing recipes in our captions by stacking emojis that formed blocks, each block representing the exact amount of liquid needed for each ingredient. The users only had to place their phone next to the glass and fill it as described in the recipe, without any extra tools, just a phone and our brand Instagram profile, no additional equipment was necessary.
This professional campaign titled 'Emoji Cocktails' was published on September 01, 2024. It was created for the brand: 1903 Rum, by ad agency: The Table by de Ferrari Borrell. This Content, Digital, and Direct media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Creative Agency: The Table by de Ferrari Borrell
Client: 1903 E. León Jimenes Rum.
Rodolfo Borrell Chief Creative Officer
Mario de Ferrari Chief Creative Officer
León Guzmán Associate Creative Director
Melanie Grotewold Account Executive
Ashley Frías Copywriter
Hector Monegro Art Director
Danny Eduard Producer
William Winfield Sharp Audiovisual Producer
