Description
Vallenato is a music genre that has shaped Colombia’s culture and its greatest legend is Rafael Escalona.
So, when we needed to reconnect with Colombia, a country that saw Ford as every other American brand, we decided to do so by connecting with what represents them the most: their music.
We unearthed a song from the 70’s that Rafael Escalona wrote inspired by our cars, but never released, and recorded it featuring Carlos Vives, one of the most important Colombian artists in the world.
This professional campaign titled 'El Carro Ford' was published in Colombia in April, 2024. It was created for the brand: Ford, by ad agency: VML Colombia. This Audio, Content, and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 8 months ago.
Credits
Agency: VML Colombia
CEO: Julián Mercado
CCO: Daniel Payán
Creative VP: Andrés Luque
Creative Directors: Sebastián Rodríguez, Patricio Vargas
Art Directors: Lorena Ocampo, Sebastián Mayo Perdomo, Alan Steven Ramírez, Mario Virguez
Copywriters: Juan Felipe Gómez, Diego Avilán
Motion Graphics Designers: Alan Steven Ramírez, Kevin Ernesto Fernández
VP of Business: Giancarlo Trocino
Business Manager: Catalina Rodríguez
Account Executives: Laura Ramos, Sara Giraldo
Record Label: Gaira Música Local
Producer: Mestiza Films
Sound Design: DC Audio
Ford Brand Managers: Rafael Melo, Nicolas Suárez
