Description
For the first time, AI-generated copy was used in a campaign for the Egyptian Food Bank, seamlessly merging technology with human creativity to deliver a heartfelt message. This groundbreaking TVC redefines the narrative of giving by focusing on a universal truth: food is a love language.
Rather than relying on traditional charity messaging, the campaign highlights how food is more than just nourishment, it’s an expression of care, connection, and belonging. Whether it’s a home-cooked meal shared with family or a warm plate offered to someone in need, food has the power to bring people together and transform lives.
The result is a campaign that feels deeply human, despite its AI-driven origins.
This project marks a new chapter in how technology and creativity can work together to tell meaningful stories and inspire action.
This professional campaign titled 'Egyptian Food Bank Ramadan 2025' was published in Egypt in March, 2025. It was created for the brand: Egyptian Food Bank, by ad agency: Sterling Cooper Group. This 360°, Digital, and Film media campaign is related to the Public Utility, Religion, and TV and Streaming Promos industries and contains 1 media asset. It was submitted 2 months ago by Senior Graphic Designer : Ahmed Nazih.
Credits
Agency: Sterling Cooper Group
Senior Copywriter: Toka Saeed
Senior Graphic Designer: Ahmed Nazih
Senior Animator/Video Editor: Sarah Emad
Senior Account Manager: Ramy Nour Eldin
Senior Account Executive: Hana Abo ElMagd