Description
This national campaign captures the emotional journey of Canada’s top curling teams as they battle for a spot at the Milano Cortina 2026 Winter Olympics.
The campaign features a 30-second TV ad blending spoken word poetry, dramatic visuals, and a powerful soundtrack to mirror the intensity of the sport. It immerses viewers in the highs and lows athletes experience, highlighting the determination and resilience behind earning the Maple Leaf.
This professional campaign titled 'Earn the Maple Leaf' was published in Canada in March, 2025. It was created for the brand: Curling Canada, by ad agency: Cossette. This 360° medium campaign is related to the Sports industry and contains 1 media asset. It was submitted about 2 months ago by Daphné Cousineau of Cossette.
Credits
CLIENT
Andy Henry, Curling Canada, Director, Event Marketing
Markus Mckenzie, Curling Canada, Coordinator, Marketing and Tickets
Nolan Thiessen, Curling Canada, CEO
AGENCY
Pierre Chan, Cossette, Group Creative Director
Michael Pal, Cossette, ACD & Copywriter
Adam Ramsdale, Cossette, Senior Art Director
Heather Forbes, Cossette, Group Business Director
Sarah Denham, Cossette, Business Supervisor
Olly Owen, Cossette, Strategy Director
Brittany Orfus, Cossette, Producer
Lucy Trower, Cossette, Producer
Robyn Smith, Cossette, VP & General Manager
MEDIA
Ryan Moore, Cossette Media, Media Manager
Jonathan Wood, Cossette Media, Director, Business Leadership
PRODUCTION HOUSE
Ross Allen, Good-Idea, Director/Partner + Editor
Ben Chick, Good-Idea, Producer
Bruna Arbex - Assistant Editor
Sahil Lulla - VFX Artist
AUDIO
Andrew Harris, Vapor, Creative Director
Kat Stewart, Vapor, Executive Producer
