Description
SBI’s Durga Puja post speaks to a universal truth.
The truth is that moments of celebration are a time to pause, come together, and let go of daily burdens. In a world often consumed by worries and responsibilities, the spirit of Durga Maa brings us back to what truly matters: community, faith, and joy. The creative beautifully reflects the human truth of collective celebration, where prayers, festivities, and togetherness dissolve boundaries and fill the heart with hope.
The post emphasises that celebrating Durga Maa is not just about rituals or indulgence but about setting aside worries and embracing moments of joy with loved ones. SBI, a trusted partner in every Indian’s journey, wishes to celebrate this grand occasion with a message that resonates deeply: During Durga Puja, it's time to let go of your troubles and immerse yourself in the festival's abundant blessings.
This professional campaign titled 'Durga Puja 2024' was published in India in October, 2024. It was created for the brand: State Bank of India, by ad agency: FCB Kinnect. This Content and Digital media campaign is related to the Finance industry and contains 1 media asset. It was submitted 6 months ago.
Credits
Client: State Bank of India
Advertising Agency: FCB Kinnect & FCB Six, Mumbai, India
State Bank of India Social Media Team
DGM: Jaideep Sharma
Assistant General Manager: Anmol Rattan Diwan
Chief Managers: Manjul Awasthi, Taruna Virdi, Sandeep Bohra, Sunil Datt Bhojanapalli, Deepa Bisht
FCB Kinnect & FCB Six Team
CBO: Ankit Banga
AVP: Jinit Shah
Executive Creative Director: Aman Khan
Group Account Manager: Mohit Singh
Account Manager: Shubham Gupta
Creative: Rahul Lokhande, Hardik Rane, Hemanshu Yogi, Ipsita Rath, Tanmay Dalvi, Riya Shukla
