Description
adam&eveDDB has launched a new integrated campaign for Lloyds Bank, with the brand’s iconic black horse demonstrating Lloyds Bank’s continued commitment to be by the side of customers.
At the heart of the campaign is a 60” TV advert that shows horses running through familiar locations, moving with majesty and power while everyday life unfolds. The impact of the herd of horses is balanced with a final moment of intimacy between one horse and a young woman.
The action is set to an epic, stirring soundtrack, powered by a drumbeat to match the horses’ arrival – an original orchestral version of Rag ‘N’ Bone man’s “Giant”, recorded with London Symphony Orchestra.
This professional campaign titled 'Drumbeat' was published in United Kingdom in February, 2022. It was created for the brand: Lloyds Bank, by ad agency: adam&eveDDB. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted about 3 years ago.
Credits
Agency: adam&eveDDB
Group Executive Creative Director: Ben Tollett
Chief Creative Officer: Richard Brim
Creative Director/s: James Gillham, Graham Cappi
Copywriter: Graham Cappi
Art director: James Gillham
Agency producer/s: Petrina Kilby, Nicola Applegate, Charlotte Ellison, Ben Sharpe
Planner/s: Charlie Snow, Ben Worden, James MacAskill
CEO: Tammy Einav
Managing Partner: Charlotte Wolfenden
Business Director/s: Fraser Thomson
Account Management: Sophie Kelting, Jake Gidley, Alice Shedden, Florence Campbell
Designer/Typographer: KING HENRY
Media agency: Zenith
CEO: Natalie Cummins
Head of Specialist Capabilities: Richard Clay
Media Planning Director: Georgina Lindley
Media Planning Manager: Anna Mere
Media Planning Director: Simon Hunter
Production company: Pulse Films
Executive Producer: James Sorton
Producer: Chris Harrison
Director: Sam Pilling
D.O.P: Franz Lustig
Editing Company: TenThree
Editor: Ellie Johnson
Post Production: Selected Works
Post Producer: Alex Fitzgerald, Katie Sharpe
VFX Supervisor/ECD: Jonathan Westley
Telecine Producer: Tamara Mennell, Black Kite Studios
Colourist: Tom Mangham, Black Kite Studios
Music Supervisor: Siren - Josh Gibbard
Audio Post Production: Sam Ashwell @ 750MPH
Soundtrack name and composer - Giant by Graham/Harris/Hartman/Miller. Arrangement by: Troy Miller.
