Drink like it's your first time.

For a young person, the idea of drinking for the first time goes beyond mere alcohol consumption; it is a significant experience that evokes feelings of novelty, freedom, and exploration. Drinking for the first time represents a rite of passage, often associated with a phase of experiencing life without caring about consequences. NotCo's concept brings back this youthful perspective to anyone, allowing them to enjoy as if it were their first time, without worrying about tomorrow and, more importantly, without hangovers.