Description
Lincoln launches its new Corsair SUV in this spot entitled “Dreams of Neon.” It features an actual neon artist talking off camera about her experiences creating neon art, as we witness the latest Corsair vehicle taking her from her studio to an installation site in the desert. The subject of light, electricity and energy is an apt metaphor for the plug-in hybrid energy of this new vehicle, and the colorful palette of the spot is augmented with a kind of ‘Stranger Things’ retro vibe, courtesy of a track by French synthwave musician Perturbator entitled ‘Hard Wired.’
This professional campaign titled 'Dreams Of Neon' was published in United States in May, 2023. It was created for the brand: Lincoln, by ad agency: Hudson Rouge. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Lincoln – Corsair “Dreams Of Neon”
Advertising Agency - Hudson Rouge, A VMLY&R Company
Chief Creative Officer - Jon Pearce
Creative Director / Art – Luke Partridge
Sr. Copywriter - Jaclyn Denomme
Art Director – Emily Babcock
Copywriter – Taylor Schumaker
Head of Integrated Production – Mary Ellen Verrusio
Executive Producer (or Producer)- Deanna Shenn
Business Manager - Dusty Slowik
Senior Talent Manager - Angela Martin
President & US Business Lead – Michael Stefanski
Chief Strategy Officer – Lara O’Shea
Group Account Director – Tamara Taylor
Account Director – Casey Browning
Production Company – Stink
Director – Riccardo Jones
Executive Producer – Mungo Maclagan
Line Producer – Mark Hall
Director of Photography – Jared Fadel
Editorial Company – Cosmo Street
Executive Producer – Maura Woodward
Post Producer – Amanda Slamin
Editor – Marlo Caine
Color Grade Company – Rare Medium
Color Grade Artist – Mikey Rossiter
VFX Finishing Company – Preymaker
VFX Lead – Adrian Hurley
Finishing Producer – Zach Fortin
Music/ Original –
Licensed Music: “Hard Wired”
Artist/Track Name: Perturbator
Licensed Music: “Equinox” (used only on “Night Driving” spots)
Artist/Track Name: ADMO
Music Company: MAS
Founding Partner: James Alvich
Founding Partner/ Producer: Gabe McDonough
Mix & Record Company: Heard City
Post Engineer/Mixer: Mike Vitacco
Producer: Liana Rosenberg
