Dreams
Agencies: MullenLowe Lintas Group • MullenLowe Singapore • MullenLowe Lintas Indonesia
Description
1 iconic soap. 1 epic journey.
Here’s a tribute to Lifebuoy’s journey of protecting Indonesian children’s dreams since 1934. As the nation marches towards a brighter tomorrow, Lifebuoy celebrates the glorious moments, past, present, and future through the heroes of the nation. From its first Olympic Gold winner Susy Susanti to its First World Champion Ellys Pical to Activist Niki Clara, Lifebuoy weaves an inspiring message that no dream is realised in a day, and it needs to be protected every day.
#Lifebuoy90Tahun #LifebouyLifesaver #Lifebuoy
This professional campaign titled 'Dreams' was published in Indonesia in July, 2024. It was created for the brand: Lifebuoy, by ad agencies: MullenLowe Lintas Group, MullenLowe Lintas Indonesia, and MullenLowe Singapore. This Digital and Film media campaign is related to the Health and Household Products industries and contains 1 media asset. It was submitted 3 months ago.
Credits
Brand: Lifebuoy
Client: Unilever
Advertising Agency: MullenLowe Lintas Group, MullenLowe Singapore, MullenLowe Lintas Indonesia
Production Company: Kemistry Films, Indonesia
Director: Ismail Kamarul
Creative Team: Sarvesh Raikar, Sundarkrishnan Sharma, Devendra Mankame, Joko Nugroho, Ahmed Kamel Pasha
Account Manager Team: Vinay Vinayak, Sharmine Panthaky, Prathamesh Kulkarni, Pratiik Paathare, Florence Bhang, Yutimalah Yutimalah, Abdul Khaliq Yuliandi.
Planning: Jonathan Nienaber
Agency Producer: Fuzzy Abideen
Brand Team: Khim Yin Poh, Parnil Sarin, Kevin Stefano, Lydia Husen Kartadinata
Producer: Rachel DJ
DOP: Sven Lippold, Gueipul
Editor: Erdi
Post House: Prodigi, Indonesia
Audio House: Bumble Bee, Gunter [Composer]
