Description
Winner of a 2023 Clio Gold Award for Streaming/Downloadable Content
Winner of a 2023 Clio Gold Award for Copywriting
This winning entry titled 'Dr. Rick Will See You Now ' was entered for Progressive Insurance by Arnold Boston, Boston. The advertising agency is part of the agency network: Arnold Worldwide and holding company: Havas.
Dr. Rick is the pioneer of the Parentamorphosis field, teaching people how to not act like their parents after they buy their first home. But unfortunately, there’s only one Dr. Rick. And since he can only reach so many sufferers with his videos, seminars and classes, he’s branched out into an unconquered medium – the audio book. Dr. Rick Will See You Now is like a one- on-one session with the man himself, filled with the strategies, exercises, self-assessments, and good old-fashioned advice you need to un-become your parents every single day. From making small talk with tollbooth operators (don’t) to the dangerous lures of lawn care, this collection will have you covered for almost any situation.
This professional campaign titled 'Dr. Rick Will See You Now' was published in United States in May, 2023. It was created for the brand: Progressive Insurance, by ad agencies: Arnold Worldwide and Havas. This Integrated medium campaign is related to the Insurance industry and contains 2 media assets. It was submitted over 1 year ago.
Credits
Agency Network Arnold Worldwide
Holding Company Havas
Production Company Soundtrack, Boston
Advertiser Brand Progressive Insurance, Mayfield Village
Advertising Agency Arnold Worldwide, Boston
Entrant Company Arnold Boston, Boston
Chief Creative Officer Sean McBride / Arnold Worldwide
SVP, Group Creative Director Gregg Nelson / Arnold Worldwide
SVP, Group Creative Director Michael Sullivan / Arnold Worldwide
Copywriter Molly Burke / Arnold Worldwide
Executive Producer Sean Vernaglia / Arnold Worldwide
Producer Chris Majocha / Arnold Worldwide
SVP, Director of Business Affairs Camara Price / Arnold Worldwide
Chief Client Officer Vallerie Bettini / Arnold Worldwide
VP, Marketing Director Alex McSweeney / Arnold Worldwide
Marketing Director Crissy Cavallaro / Arnold Worldwide
Associate Director, Project Management Eric Rubino / Arnold Worldwide
Sound Designer Mike Secher / Soundtrack