Description
An Instagram account that centralizes people with different blood types.
There is no centralized blood bank in Bolivia, because due to political or administrative issues these are separated by different regions.
In Bolivia, it is common to find people who, when faced with the emergency of a family member or friend, desperately post on their social networks looking for blood donors of the different blood groups, since there is no single donor bank to turn to.
We created Bolivia's first blood donor bank on Instagram, independent of institutions, so that everyone, in the face of an emergency, can find blood quickly.
This professional campaign titled 'Donors Bank of Bolivia' was published in Bolivia in June, 2023. It was created for the brands: 123 asegúrate and Nacional Seguros, by ad agency: Athos. This Content, Digital, and Integrated media campaign is related to the Health, Insurance, and Public Utility industries and contains 2 media assets. It was submitted over 1 year ago.
Credits
Agency: Athos Bolivia
CCO: Fernando Fernandes, Pablo Jove
Creative Team
Victor William Méndez Ugarte
Adrian Méndez Akamine
Ruben Antonio Escobar
Luis Acha
Mani Cáceres Méndez
Daniela Hernández
Rebeca Gutiérrez Gros
Fito Chipana Ramos
Alvaro Cuentas Paredes
Daniela Serrate
Val Montoya
Ruben Ruiz
Business Manager
Leslie Capobianco
Thalía Gonzáles
Maybeth Acevedo
Client
Katerin Mabel Vera Moreira
Andres Barbery Roca
Carlos Abraham Gutierre Ali
Maritza Raquel Paredes Lobo
Production Company
Photodelica
