Description
In a world where quick fixes are often seen as the easiest solution, Daman Insurance aims to remind us all of the importance of responsible healthcare. The "Don't Treat Yourself to Antibiotics" campaign is a powerful call to action, urging UAE residents to think twice before self-medicating with antibiotics.
Antibiotics are often misused or overused, leading to antibiotic resistance, which poses a significant threat to public health. This campaign seeks to educate the public on the dangers of self-prescribing antibiotics without professional guidance, emphasizing that not every illness requires an antibiotic. Through a series of engaging visuals, educational content, and expert-backed messages, Daman will spread the word that proper diagnosis and professional healthcare advice are essential for healing.
The campaign features relatable scenarios, highlighting the risks of self-treatment, while offering alternative solutions such as consulting a healthcare professional and considering other treatments. It also promotes the benefits of preventive care—encouraging individuals to take proactive steps in maintaining their health, and ensuring that they understand when antibiotics are truly necessary.
This professional campaign titled 'Don't Treat Yourself to Antibiotics' was published in United Arab Emirates in April, 2019. It was created for the brand: Daman insurance, by ad agency: Creative Deer. This Content, Digital, and Print media campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 months ago by Creative Director: Abdelkader Dris of Creative Deer Dubai.
Credits
Agency: Creative Deer
Creative Director: Abdelkader Dris
Copyright: Hana Salem
Art Director: Mouhamad Junid