Description
In contrast to the guilt-trips we’ve all seen around the issue of texting-while-driving, this campaign takes a darkly satirical approach to showing how our obsession with technology blinds us to what is painfully obvious. We spoofed the typical TEDx / Apple Keynote-style presentation hosted by an overly-enlightened, techno-savvy guru who’s so “smart” that he proves himself to be a fool. And his adoring audience is no different—so enamored by innovation and convenience that they don’t even realize how desensitized they’ve become. Instead of being appalled, they applaud the tech guru for new inventions that make it easier to use our phones while driving, rather than simply putting our phones down.
This professional campaign titled 'Don't Text and Drive' was published in United States in December, 2022. It was created for the brand: AT&T, by ad agency: Southern Methodist University. This Digital and Film media campaign is related to the Automotive, Electronic Devices, and Electronics, Technology industries and contains 1 media asset. It was submitted over 2 years ago.
Credits
School: Southern Methodist University, Dallas, Texas
Art Director: Caroline Soja, Charlie Andrews
Copywriter: Caroline Soja, Charlie Andrews
