A persistent rash or redness on the breast could indicate something more than just skin irritation. If it doesn’t heal or looks unusual, it’s important to consult a physician for further evaluation. At Finlay, we are committed to supporting healthier living. Our fiber-rich rice, including black and brown varieties, is infused with antioxidants that nurture your body and contribute to a balanced, healthier lifestyle.
Unusual spots found on the skin of your breast might be an early indicator of breast cancer. These changes should not be ignored; consult a physician promptly. At Finlay, we are committed to supporting healthier living. Our fiber-rich rice, including black and brown varieties, is infused with antioxidants that nurture your body and contribute to a balanced, healthier lifestyle.
A sudden change in the appearance of your nipple, such as it turning inward or becoming retracted, may be a sign of breast cancer. Even if it seems minor, it’s important to consult a physician for a thorough check-up. At Finlay, we are committed to supporting healthier living. Our fiber-rich rice, including black and brown varieties, is infused with antioxidants that nurture your body and contribute to a balanced, healthier lifestyle.
A lump in the breast, whether hard or tender, can be one of the early warning signs of breast cancer. Even small or painless lumps should not be ignored—consult a physician to get it checked. At Finlay, we are committed to supporting healthier living. Our fiber-rich rice, including black and brown varieties, is infused with antioxidants that nurture your body and contribute to a balanced, healthier lifestyle.
Skin puckering or dimpling can be a sign of changes in breast tissue that require immediate attention. These subtle shifts should prompt a visit to a physician for further examination. At Finlay, we are committed to supporting healthier living. Our fiber-rich rice, including black and brown varieties, is infused with antioxidants that nurture your body and contribute to a balanced, healthier lifestyle.
Description
The "Don't Miss A Grain of Change" campaign by Finlay, a 128-year-old trusted brand in Bangladesh, addresses a crucial issue in breast cancer awareness. In Bangladesh, 98% of women are unaware of how to perform a self-check due to the lack of visual guidelines, often restricted by religious and cultural sensitivities. Finlay, with its reputation for quality and health, wanted to create a unique way to bypass these barriers and provide a visual representation of breast cancer symptoms without violating cultural sensitivities.
The campaign uses Finlay’s white, red and black fibre rice grains to depict the subtle signs of breast cancer, such as puckering, lumps, inversion, ulceration, and rashes, showing how small but significant these signs can be. Each key visual features a breast-shaped image formed with rice grains, symbolizing how something as everyday as rice can be used to convey important health information. The tagline, "Just Like Grains, The Signs of Breast Cancer Can Be Small. Don’t Miss Them," emphasizes the importance of noticing even the smallest changes.
By aligning its fiber rice products with this health message, Finlay promotes both nutrition and breast cancer awareness, positioning itself as more than a food brand. The campaign has already generated a massive response since launch, with a huge number of organic shares and engagement on social media, showing how strongly the message has resonated with the audience.
This professional campaign titled 'Don't Miss A Grain of Change' was published in Bangladesh in October, 2024. It was created for the brand: Finlay, by ad agency: Lie to Eye. This Content, Digital, and Print media campaign is related to the Food and Health industries and contains 5 media assets. It was submitted 2 months ago by Creative Director: Mashfique Khalid of Lie to Eye.
Credits
Advertising Agency: Lie to Eye
Head of Creative Strategy: Mashfique Khalid
Head of Art: Pulak Das
Strategy Director: Sawon Oliduzzaman
Art Director: Mithun Mitra
Associate Art Director: Yeasir Abir
Account Manager: Fahim Tajwar
Copy Supervisor: Suraiya Hena
Copywriter: Shayer Ishrak, Dil Marian Neeha
Strategy Associate: Shudipta Bhowmick Dip
Community Management Associate: Muhtasim Haider Chowdhury
Media Associate: Noshin Tabassum
