Description
April Fool’s. The day people traditionally lie to each other for fun, with jokes and hoaxes.
On this day, we found the perfect territory for boobam to raise awareness on environmental pollution -and as a consequence- boobam products, in a rather unexpected way.
We don’t lie, we just make the -hard- truths smaller. Literally. We attract audience’s attention with big odd messages and then below, they see written small, our complimentary message. A real, serious statement about the effects of single-use plastic on our environment.
Because at boobam we know we should never joke about the importance of our environment. Not even on April Fool’s day.
This professional campaign titled 'Don't let plastic fool you' was published in Greece in April, 2024. It was created for the brand: boobam, by ad agency: Humble Digital Agency. This Digital and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Humble Digital Agency
Head of Creative: Ioanna Maragkoudaki
Associate Creative Director: Mary Vamvaka
Copywriter: Sophie Lazaridou
Art Director: Aphroditi Krasanaki
Account Executive: Eleni Kakkava
