Do The Lift Thing – A campaign by Sane Seven for B&Q and TradePoint, challenging stereotypes in the trades industry, where only 2% of professionals are women.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Do The Lift Thing – a campaign by Sane Seven for B&Q and TradePoint that aims to increase the visibility of women with their tools of trade.
Description
#DoTheLiftThing tackles the gender imbalance in trades where only 2% of tradespeople are women.
Featuring trades professionals in front of a custom built lift, the campaign sends an important message - As you rise, lift others with you - or simply, Do The Lift Thing!
This professional campaign titled 'Do The Lift Thing' was published in United Kingdom in March, 2025. It was created for the brands: B&Q and TradePoint, by ad agency: Sane Seven. This Digital and Print media campaign is related to the House, Garden, Professional Services, and Retail Services industries and contains 7 media assets. It was submitted about 2 months ago by Marius Janciauskas of Sane Seven.
Credits
Agency: Sane Seven Studio
Produced: Sane Seven Studio
Creative Direction: Dr. Marius Janciauskas
Photographer: Sane Seven
Set: Studio Sophie
