Description
When we park, we all lower the volume. So what happens if you can’t? To find it out, Fiat invited Il Volo singers to face a special parking challenge, on board of a Fiat 500 Rockstar. To win the “Do Note Disturb” challenge, Gianluca, Ignazio and Piero had to park a Fiat 500 Rockstar in the shortest possible time, without being distracted by the loud music. To make it more challenging, the music was performed live by the tenors, singing in the ears of the driver as loud as they can. Who has been the most focused? And who the most distracted?
This professional campaign titled 'Do Note Disturb' was published in Italy in December, 2019. It was created for the brand: FIAT, by ad agency: WPP. This Content medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 5 years ago by Global Head of Social Automotive: Danielantonio Di Palma of Motorsport Network.
Credits
Advertising Agency: GTC
Executive Creative Directors: Cristino Battista, Christopher Jones
Creative Director: Raffaele Bisio
Senior Art Director: Eugenio De Riso
Senior Copywriter: Cristiano Matrone
Social Media & Digital PR Director: Danielantonio Di Palma
Social Media Manager: Maria Teresa Genovese, Francesca Tammarazio
Community Manager: Sibila Vogli
Head Of Strategy: Davide Lochis
Strategy: Alessandro Vitiello
Account Director: Silvia Cereda
Account Supervisor: Daniela Florio
Production Company: Hogarth Italy
Producer: Marta Rizzi, Laura Mazzia
Director: Alessio Fava
Creative Technologist: Matteo Ornati
International Coordination Account: Christina Lott, Michela Viale, Luca Santagati
