Description
When you start the washing machine, clothes rub against each other, buttons and zippers clash with soft fibers, and sturdy fabrics collide with delicate ones.
We brought to life scenes that simulate a storm, a shipwreck and a war.
Using garments, bedding and kitchen towels, we craft ships to recreate how disastrous each wash can be without fabric softener.
This professional campaign titled 'Disastrous Washes' was published in Ecuador in October, 2023. It was created for the brands: Ciclon and La Fabril, by ad agencies: McCann and McCann Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Fashion, House, Garden, and Household Products industries and contains 5 media assets. It was submitted 11 months ago.
Credits
Advertising Agency: McCann, Quito, Ecuador
Global Chief Creative Officer: Javier Campopiano
Global Product Excellence Director: Carmen Bistrian
Chief Creative Officer México / President Latam Creative Council: Luis González
Latam MW Creative Excellence Manager: Lourdes Alderete
Creative Director / Creative Excellence Manager Ecuador: Israel Barahona
Head of Art: Alexis Guanin
Copywriters: Israel Barahona / Eduardo Gómez
Graphic Designers: Wendi Lozano / Valeria Bermeo / Sebastián Rodríguez / Santiago Loján / Alex Morales / Natali Toapanta / Lesley Arias / Tania Galarza / Eduardo Serrano
Account Director: Zoila Barragán
Account Executive: Arianna Quintero
Executive producers: Christian Guerra / Doménica Orces
Production Companies: Alicia Studio, Quito, Ecuador / Grabbit, Quito, Ecuador
Photographer: Diego Aguilar
