A Revolutionary New Superblend

DIRTEA, renowned innovators in the health and functional drinks sector, proudly announces the launch of DIRTEA Chai—a groundbreaking super blend that marries ancient Ayurvedic traditions with the brand’s modern, visionary approach to wellness.

This unique blend brings together the functional power of mushrooms, such as Lion’s Mane and Reishi, known for their support in focus, immune health, and stress reduction, with the rich, warming spices traditionally found in chai. Ingredients like ginger, cinnamon, and cardamom don’t just add depth to the flavour—they provide digestive and anti-inflammatory benefits, enhancing the holistic wellness experience with each sip.

This launch reimagines chai culture for today, while celebrating and honouring the rich legacy and heartfelt connection chai holds within Indian communities. More than a drink, it’s an invitation to join a wellness movement that blends taste, tradition, and modern functional benefits. With every launch, DIRTEA not only introduces a new product but creates a brand world that goes beyond consumption, positioning itself as a movement for modern-day wellness with meaningful cultural resonance.

The DIRTEA Chai Super Blend campaign is a bold narrative that breaks the mould and challenges wellness norms, infusing storytelling and artistry inspired by underground culture and untold stories from the heart of Indian heritage. Capturing communities who drink chai daily, the DIRTEA Chai launch has been shared across YouTube via a targeted advertising campaign, a brand first, and DIRTEA’s Instagram.