Description
Today for the first time in 12 years, STARBURST, the deliciously different candy, debuted “Different Every Time,” a brand new campaign that encourages fans to see and experience the joy of endless possibility. Inspired by the more than 479 million ways you can enjoy one pack of 12 original STARBURST, “Different Every Time” goes against the sameness fed to us by the algorithms and status quo trends of today, and instead celebrates the ability to choose your own adventure of delicious flavors and fun.
The multimedia campaign created by Team OMC (DDB and Critical Mass) is anchored by a new advertisement created with the help of generative AI that delivers different world scenes and vibrant styles so fans quite literally experience the content different every time. Made up of over 300 bespoke assets, the campaign will extend across TV, online, social and more.
Fans can also engage with the campaign on Snapchat using a different-every-time AR lens inspired by the vibrant and fun flavor combos of STARBURST, and Spotify (launching on 5/13) with a “chews” your own music adventure that allows fans to find and experience new music based on their flavor-inspired choices.
This professional campaign titled 'Different Every Time' was published in United States in May, 2024. It was created for the brand: Starburst, by ad agency: Team OMC. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 4 media assets. It was submitted 12 months ago.
