ADVERTISING

IKEA

Designed for life

Agency: McCann Tel Aviv

Fish

Camp

Crowded

Hair Salon

football

Painting

Stool

Floor cleaning

Description

IKEA is all about creating a better everyday life for everyone.
we don't just design furniture; we create items for life's real moments.

This is why the dining table can become goal posts, a sofa can transform into a fortress, and a standing lamp can be the perfect place for hide and seek.

With this insight in mind, we crafted a series of short films that beautifully capture those intimate moments when IKEA furniture transcends its everyday purpose and becomes part of our cherished memories. IKEA, Designed for life.

This professional campaign titled 'Designed for life' was published in Israel in June, 2024. It was created for the brand: IKEA, by ad agency: McCann Tel Aviv. This 360° medium campaign is related to the House, Garden industry and contains 8 media assets. It was submitted 11 months ago.

Credits

Creative: Sigal Abudy, Yonatan Title, Asa Keren, Gaya Kesten, Liel Kriserman
Customer management: Michal Popov, Bat-El Assayag, Mor Lulian
Planing: Amit Pass, Shlomi Nachmias
Production: POV

Heidrick & Stru...
Sainsbury’s

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).