Social media campaign on ads of the world, for Mental health day - Depression has many faces
Social media campaign on ads of the world, for Mental health day - Depression has many faces
Social media campaign on ads of the world, for Mental health day - Depression has many faces
Description
Nearly 1 billion people worldwide suffer from some form of mental disorder and not a lot of people are educated on how to take care of their mental health.
The mental health for youth initiative was looking to lend its voice to sensitizing young people about the need to prioritize their mental health and they partnered with Takeout Media to craft a message and visual representation that will get the attention of the target demography.
This campaign showed the different shades of depression and our creative direction at Takeout Media was to tap into the different emotional moods and represent that with different photo filters inspired by color grading from some great movies depicting happy, angry and isolated moods.
We communicated the need to be more aware of those around us and be kind.
This professional campaign titled 'Depression has many faces' was published in Nigeria in October, 2022. It was created for the brand: Mental health for youth initiative, by ad agency: Takeout Media. This Content and Digital media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 2 years ago by Creative Director: Elijah Affi of Takeout Media.
Credits
Advertising Agency: Takeout Media, Abuja, Nigeria.
Creative Director: Elijah Affi
Associate Creative Director: Miraculous Nwaka
Art Director: Amarachi Nwauwa
Copywriter: Yvonne Nezianya
Graphics Designer: Yomi Eliezer
Photographer: Noel Okosun
Model: Innocent Agboma
