Description
Jana is positioned as ‘Water as pure as love’ and it based all its communication around love. This year’s Jana edition is strongly connected with the most famous love story in Croatia – the one about two storks Malena and Klepetan. Klepetan flies to Africa every year and the huge problem is that more than 2,000,000 migratory birds are killed over Lebanon every year. Jana started a strong PR campaign by addressing the President of Lebanon with the aim to change the law and stop bird-killing so this love story can continue for many years to come.
This professional campaign titled 'Dear Mr. President' was published in Croatia in November, 2017. It was created for the brand: Jana, by ad agency: Ogilvy. This Digital medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Imago Ogilvy, Zagreb, Croatia
Executive Creative Director / Copywriter: Igor Mladinovic
Creative Director / Art Director / Copywriter: Darko Bosnar
Designer: Srecka Gmaz
Account Director / Manager: Ivana Mlinaric
Post Production Producer: Damir Cimpresak
