Dead Flower Shop
Public Reactions
Digital Out of Home
Social Media Post
Description
As the number of women killed in Ireland continues to rise, one thing is clear:
violence against women cannot end without men's help.
Allianz and Women's Aid wanted to help enable men to become allies in the fight against gender-based violence.
So, as the nation's men entered flower shops to buy flowers for their partners,
we took the opportunity to remind them of the women who were killed by theirs.
The Dead Flower Shop looked like a normal flower shop but, once people entered, they saw an exhibition of dead flowers. Each bouquet was expertly designed and arranged to represent and memorialise an individual woman who had died at the hands of her partner.
A large bouquet of roses was at the centre of the exhibition, a single dead flower representing each of the 274 women killed in Ireland.
We then asked men to become allies and gave them a resource to do just that:
The Ally Action List. A list of positive actions they can take at womensaid.ie/men
This professional campaign titled 'Dead Flower Shop' was published in Ireland in February, 2025. It was created for the brand: Allianz and Women’s Aid, by ad agency: Forsman & Bodenfors. This Experiential, Film, and OOH Outdoor media campaign is related to the Insurance industry and contains 4 media assets. It was submitted about 1 month ago by Head of Production: Brian Daly of Forsman&Bodenfors Dublin.
Credits
Advertising Agency: Forsman & Bodenfors Dublin
Executive Creative Director: Damian Hanley
Senior Art Director: Laura Rice
Senior Copywriter: Aoife McCleary and Robert McBride
Senior Designers: Mark Corry and Nicole McMahon
Social Media Specialist: Leanne Woodfull
Junior Creatives: Ava Power and Rachel Furlong
Head of Planning & Behavioural Science: Niamh Murphy
Senior Producer: Ciarán Walsh
Client Director: Sarah Deeny and Pia Schuster
Senior Client Manager: Anna Hickey
Director: Marion Bergin / The Nice Things
Florist: Mark Grehan / The Garden
Photographer – Leo Byrne
Creative Retoucher – Lee Hickman / LTTR
Signage – Cyan Graphics
Sound Design: Mutiny
Head of Marketing: Mark Brennan /Allianz Ireland
Marketing Communication Manager: Valerie Hedin / Allianz Ireland
Partnerships Lead: Anna McCarthy / Allianz Ireland
CEO: Sarah Benson / Women's Aid
Head of Strategic Communications and Fundraising: Christina Sherlock / Women's Aid
