Dark Velvet Oud

We successfully leveraged the creative concept to craft a comprehensive 360-degree marketing campaign during Ramadan 2022 in the UAE and KSA. This campaign encompassed various elements, including a hero film, offline activations in malls, and influencer marketing, all strategically aligned with the marketing funnel stages of awareness, consideration, and conversion. Throughout the campaign, we maintained a consistent art direction and visual style across all assets to ensure a unified brand identity.

Dark Velvet Oud is a rich, layered, and enchanting fragrance.

The fragrance is infused with the traditional scents and notes from the region but with a fresh and enlightening twist.

The concoction is as sensational as it is unique.

In this way, ‘Dark Velvet Oud’ transforms the familiar aromas to create something bright, exciting, elegant, and exquisite.

We’re highlighting the quality of the ingredients that make up this enchanting scent and the expertise that goes into infusing them together in a visually appealing way that speaks to the modernity of the BBW brand.

The aim is to leave people feeling the richness and luxury in a Bath & Body Works way.

Macrophotography highlights and beautifies all the things that make DVO what it is. We’re looking at a lot of things that we see in our day-to-day lives through a very different lens to bring them back to life and truly brighten and light up our senses.