Description
Given that dangerous situations aren't announced publicly in advance, electronic swerving aids help drivers to stay in control of their vehicle, even when a nasty surprise occurs. We create awareness of this by illustrating the unlikely event, where an upcoming source of danger is actually announced on the radio and on posters. In the same way that an event would be announced using classic promotional measures, a pensioner, a deer and playing children tell the listener, or the reader, when and where they will suddenly appear on the road concerned.
This professional campaign titled 'Danger Doesn't Announce Itself, Deer, Danger Doesn't Anno...' was published in Germany in November, 2012. It was created for the brand: Mercedes, by ad agency: Scholz & Friends. This OOH Outdoor medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 12 years ago.
Credits
Advertising Agency: Scholz & Friends, Berlin, Germany
Creative Directors: Martin Pross, Matthias Spaetgens, Robert Krause
Copywriter: Christian Brandes
Art Director: Joerg Waschescio
Photographer: Alex Rank
Account Managers: Joseph Hoehnow, Anna Gabriel
Postproduction: F. A. Cesar
