Description
In 2023, Hurricane OTIS hit the Mexican Pacific coast, it did so in a surprising way, going from being a tropical storm, to becoming in a matter of hours, the strongest tropical cyclone that has attacked the coast of Acapulco.
The Category 5 storm hit the iconic resort with maximum sustained winds of 260 km/h, destroying everything in its path: hotels, hospitals, homes, even the shelter where more than 100 girls were struggling to rebuild their lives. Girls who had already experienced the destruction of their homes and had been hit by a force stronger, more relentless and more lethal than any hurricane: child violence. This phenomenon is suffered by more than 60% of children in Mexico.
We decided, together with Reinserta, a non-profit organization that, since its foundation, seeks care and protection for children and adolescents in contact with violence in Mexico, to carry out a campaign in record time to obtain donations that would help rebuild the shelter of hundreds of girls, but above all that would help them rebuild their lives.
This professional campaign titled 'Daily hurricanes' was published in Mexico in January, 2024. It was created for the brand: Reinserta, by ad agency: Grey México. This Print medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
CCO: Alexis Ospina
EDC: Mauricio Guerrero
Group Creative Director: Micho Sanchez
Creative Director: Gerardo Vila
Art Director: Franciso Escalante
Art Director: Micho Sanchez
Art Director: Mario Berber
CopyWritter: Gerardo Vila
