Description
Daily is a coffee shop that aims to be much more than just that. Its purpose goes beyond serving coffee. It is a meeting point between design and minimalism, a space that invites you to enjoy life’s small pleasures, with a genuine focus on what truly matters: the art of crafting signature coffee.
To reflect this philosophy, we used the shape of the coffee bean as the foundation of the brand identity, subtly integrating it into the typography and every visual element. Spaces are treated with care and precision, allowing the form to coexist harmoniously within the brand’s graphic universe.
Every detail, from highlighted texts to branded stickers and furniture design, was created under this guiding principle. The result is a cohesive, functional, and distinctive identity that moves to the same calm, immersive rhythm as a perfectly brewed cup of coffee.
Daily is born from simplicity, like the everyday. Every shape has a purpose, and every space within the composition represents that coffee break in the midst of the daily rush. A breath. A moment of connection. An invitation to enjoy the essential.
This professional campaign titled 'Daily Café cotidiano Brand design' was published in Paraguay in February, 2025. It was created for the brand: Daily Café, by ad agency: Garabato MullenLowe. This campaign is related to the Other industry and contains 7 media assets. It was submitted 11 days ago by Creative Design | Networking: Mathias Duarte of Garabato MullenLowe.
Credits
Agency: Garabato MullenLowe
CEO: Mauricio Alfaro
CGD: Paloma Cella
CD: Marcelo Marquez
AD: Diego Centurión
Animation: Sebastián Romero / Franco Martinez
Brand: Daily Café