Description
Research shows that using a mobile phone while driving is just as dangerous as driving drunk. In Norway we have though laws on driving under influence (zero limit) and there is very low public acceptance for drunk drivers. At the same time, Norwegians don't seem to care about the dangers of using their mobile phone whilst driving.
This professional campaign titled 'Dad, Mom, Mom' was published in Norway in May, 2013. It was created for the brand: Norwegian Council for Road Safety, by ad agency: TRY. This Film medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted over 11 years ago.
Credits
Advertising Agency: Try/Apt, Norway
Art Directors: Ester Hjellum, Kristin Sauge
Copywriter: Jørgen Bøhle Bakke
Client manager: Lars Mitlid
Client supervisor: Marte Heiersted
Producer: Guri Neby i Einarfilm
Director: Jens Lien
