Description
Last November 26, during the International Day of Sustainable Transport, McDonald's launch a new initiative that allows access to the Drive-Thru by bike or scooter. This initiative responds to the changes that mobility has undergone and how McAuto adapts to these changes, demonstrating McDonald's commitment to society and people.
The campaign consists of a series of powerful and fun portraits where we see Drive-Thru users carrying their bags in their mouths, because the important thing is that now you can ride your bike to McDonalds. How you carry your bag is up to you.
This professional campaign titled 'Cycle-Thru ' was published in Spain in November, 2024. It was created for the brand: McDonald's, by ad agency: TBWA/Spain. This OOH Outdoor medium campaign is related to the Food industry and contains 4 media assets. It was submitted 4 months ago.
Credits
Advertising Agency: TBWA\Spain
Client Contacts McDonald's: María Ibáñez, Susana Herrera
General Director & Chief Strategy Officer: Jesús Fuertes
Chief Creative Officer: Paulo Areas
Executive Creative Director: Héctor Alfonso
Creative Director: Agustín Ballerio
Copy: Juan Carlos Martínez
Art Director: Javier Somoano
Brand Leader: Ana Belén Fernández
Account Director: Claudia de Juan
Account Executive: Isabel Jimenez
Production Company: The Producer
Photographer: Alberto Escudero
